Cucicuci is an initiative promoted by "Chiasso culture in movimento" as part of the 2012 Art Biennial of Chiasso. The office, which operates to promote social cohesion and integration, launches a sewing workshop for immigrants in the spaces of a former contemporary art gallery. The logo is based on the repeating rotational movement of the sewing machine’s spool, while highlighting the formal and phonetic characteristics of the name. Conceived and handled as a real brand, the logo is applied on different textile products.
Client: Chiasso culture in movimento