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GSI is an Italian manufacturer of sanitary furniture, established in the sixties in the Viterbo ceramic district. Today it is among the leading Italian companies in terms of technology and productivity and mainly works on international markets. The corporate image, unfit to represent the productive potential and product quality, is reviewed in order to reposition the company on the market with a communication that fully reflects its relevance. The Logo and corporate identity are redesigned and the guidelines for the integrated communication are drawn. An element of novelty in this branch, the product catalogue contains product photographs, technical sheets and price list in a single instrument. 452 pages.

Client: GSI 
Photography: Riccardo Borgenni
Styling: Alessandra Monti
Year: 2012

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