The city of Lugano presents itself to the youth as a possible employer with a wide range of professions. The booth is set up with backlit panels depicting some of the city’s professionals, flanked by audio tracks on which they tell about their crafts. A mirror panel with the words "and what am I doing here" invites the kids to imagine their own role in the range of professions. The elements of communication are declined to a publication, a series of postcards and a shopping bag.

Client: Città di Lugano
Year: 2012