The City of Lugano signs an agreement with art collectors Giancarlo and Danna Olgiati for the storage of 157 works of their priceless collection in the basement of Central Park. The works cover a time span ranging from the 60’s to present, particularly documenting the Arte Povera, New Realism, Spatialism and Abstraction. The deposit in the temporary exhibition space takes up the name of -1.
The image at the centre of the communication campaign is a wooden packing case of the kind commonly used to transport artworks. As well as making it the protagonist on invitation and poster, CCRZ places facsimile cases in various points of the city to signal the arrival of the works to Lugano.
Client: Collezione Olgiati