When we buy a product, in most cases we fail to fathom the long road that it has made before ending up in our hands. Often even a simple pen crosses the world before reaching us and we buy it unaware of how it was produced. A project designed by CCRZ to communicate the approach of Prodir, a leader in the production of customizable ballpoint pens, toward the issues of sustainability and environment.

Client: Prodir
Year: 2011

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