The house organ is designed as a tool to communicate the launch of the 'CH20-30', an industrial textile washing machine produced by the Swiss company Sparton. High reliability, performance efficiency and a special technology to ensure environmental sustainability distinguish the Sparton product. The naming derives from the term 'Spartan', that transmits values ​​of sobriety and rigor. The same principles recur in the newspaper’s visual identity.

Client: Sparton
Year: 2001