The Brazilian leader in aluminium processing Cinex produces high-tech doors, room partitions and furniture complements. Cinex commissions CCRZ to design the logo and the identity for its new furniture brand CHform, intended to be distributed on home and contract markets. The goal is to convey the principles of Swiss design and culture. The logo is an elaboration of the acronym CHF and draws on the tradition of ancient manufacture seals embossed on metal or ceramic. The anthropomorphic figure that is generated is a clear reference to Le Corbusier’s 'Modulor' and to the work of Alberto Giacometti.