The Swiss book coupons are a value that can be purchased and collected as cash in almost all Swiss and Liechtenstein’s bookstores. The vouchers are available in different denominations ranging from 5 to 100 francs. In 2008, the Swiss Association of publishers and booksellers invited three communication agencies to restyle the Book coupons.
CCRZ proposed to strengthen the identity while maintaining the existing logo, which was redesigned to improve its visibility and confer it a contemporary shape. A scale in relation to banknotes buying power has been defined and a campaign focusing on the value of books has been launched. It uses an ironic language, capable of addressing a broad audience regardless of class and age group.
Client: Associazione Svizzera degli editori e dei librai