Makingstands is specialised in exhibition spaces and tradeshow booths. It founded its success on an innovative modular construction system. CCRZ has accompanied the company since its inception, designing the corporate image. For the branding a highly distinctive and recognizable element was adopted. The association with the beaver seemed appropriate for an exhibition set-up company: the beaver builds complex structures using simple elements, temporary constructions used to divert the flow of water. In a similar way, Makingstand uses modular elements to funnel and divert the flow of people within the exhibition spaces.