The format and scope are somewhat reminiscent of a bible: with its 800 pages, the new Prodir catalogue is a tribute to writing instruments, in which the ballpoint pen plays the central role. Characterised by a monolithic design, it presents the product range without adding any “flavor enhancers”. The catalogue is organized in two inverted sections: Pure pens and Pure messengers. The first is dedicated to the various designs in their natural state, before they are turned into brand ambassadors. A colour register on the margin eases browsing and searching. The second section features the individualised pens in a wide range of combination and personalisation options. The central section of the catalogue, printed on blue paper, contains technical information and a series of pen-drawn illustrations. Project realised in collaboration with comunicAzione.
Product photography: FBI Photography & Post-production