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The spring mailing of Prodir, a Swiss promotional writing instruments producer, plays with the budding feelings that usually come with the season. Conceived as a “spring fever survival kit”, it features a DS2 pen that invites to be used as an instrument to scribble down love poems or, more pragmatically, the phone number of an attractive stranger. It is produced in five languages and is mailed to dealers and end users all across Europe.

Client: Prodir
Year: 2013

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