The product catalogue presents the complete 2012 collection. Each product is visually represented on two conceptual levels, micro and macro. In micro, the product is photographically set in a real situation, a place in which a character is engaged in the act of writing. On the second level, macro, the close-up image is built on a flow of pens in an abstract space. Each chapter is completed with a technical sheet featuring colours and finishes. A series of illustrated inserts dedicated to the company philosophy accompany the reading of the catalogue.

Client: Prodir

Photography: CCRZ, Ramak Fazel

Product photography: FBI Photography & Post-production, Milano

Illustrations: Tommaso Nava
Year: 2011



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