Migros is Switzerland’s largest distribution chain. Through the Cultural Percentage, the group reinvests a part of its yearly turnover into funding cultural, artistic and educational projects.
The booklets published at the beginning of each season contain a compilation of the events that have benefitted from funding, gathered by genre in chronological order. Through this tool the Cultural Percentage presents its cultural support activities to the public and promotes the revues. A series of postcards about the shows are collected in an inside pocket, ready to be mailed.
Client: Percento culturale Migros