The video, shown on the PVP website, documents the preparation of a guerrilla marketing action that aimed at promoting the use of public transport. Ten cars parked in different spots of the city were "rigged" to seem abandoned. Placed next to them, there was a sign bearing the message: "More and more drivers prefer to take the bus. But please do not abandon the car wherever you want." The campaign was designed by comunicAzione and CCRZ.
Client: Piano Viabilità del Polo Luganese
Direction: Patrik Soergel
Year: 2011

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