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Puntocittà identifies the branch network of services to the citizenship of Lugano’s municipality. CCRZ designs the visual identity and setting of the spaces. The windows are used as a medium to accommodate periodic awareness campaigns or messages of civic interest. Slow mobility, like walking or bike sharing, is one of the topics that CCRZ designs with the coordination of the Agenzia di Comunicazione della Città di Lugano. The campaign is additionally spread with media such as billboards and inserts in the City magazine.

Client: Città di Lugano
Year: 2010