K28 is a small Italian furniture manufacturer characterised by essential materials and design. For the neo-brand’s presentation to the public, CCRZ is commissioned with the branding project, product catalogues, price lists, exhibition design, retailer kit and a number of gadgets. The invitation-poster, mailed in occasion of the Salone del Mobile, consists of a single large folded sheet printed in two colours, which reproduces a 1:1 template scale of the modular "Trilly" library. The poster can be used to simulate a placement of the piece of furniture in one’s living space.

Client: Kappaventotto
Year: 2007