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Known for its award winning design and quality, Swiss based Prodir produces and supplies writing instruments used globally as brand messengers. The 2014 catalogue is designed to support dealers in presenting the new product DS8 to selected customers. To maximize its functionality and fulfil Prodir’s differentiated usage necessities, the kit encompasses five distinct elements, presented in two boxes. The first contains the complete new DS8 range of colours, displayed in a black superposable MDF showcase. The second accommodates a swatch book featuring the whole product range, a sales brochure focusing the brand values, a poster conceived as a synoptic table and a branded giveaway sample. The campaign’s leitmotiv “Which side are you on?” alludes to the triangular, ergonomic shape of the pen.

In collaboration with comunicAzione
Photography: FBI
Client: Prodir
Year: 2014

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