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In the small town of Balerna, which hosts our studio's headquarters, a group of citizens spontaneously decides to set up a committee for the defense of the town's urban restructuring project, object of a referendum and upcoming voting.
The communication campaign in support of the "Yes", organized in a very short time and with a shoestring budget, is characterized by a series of informative actions that involve the population. Website, flyers, posters and small gadgets define the coordinated tools in support of the message and its dissemination.

Client: Comitato Balerna Vota Sì
Year: 2014