The Swiss artist Felice Varini creates three permanent works in the LAC underground parking, the first being realized for the new art museum’s collection. The exhibition is open to pedestrians for five days before the car park’s inauguration. The communication elements include website, poster, invitation and indoor signage. An orange cube is installed over the entrance of the car park to signal the exhibition. A TV commercial is produced from Patrik Soergel’s documentary on the realization of Varini’s works.
Client: Città di Lugano