The exhibition at the Museo d'Arte in Lugano explores the parallels between Paul Klee’s pictorial and Fausto Melotti’s sculptural researches. The exhibition itinerary highlights their many shared leitmotifs and affinities. The communication campaign visually resumes the theme, displaying the names of the two artists in capital letters and creating a play of interlocking typography that emphasizes their consonance.
Client: Museo d'Arte Lugano
TV Advert: Samir Samperisi